Managing Multiple Brands
On Studio Elite, run up to three channels from one login, each with its own accounts, schedule and pool.
In This Tutorial
What a Brand Is
A brand is a self-contained posting identity. Studio Elite lets you run up to three of them under one login, which suits creators or teams managing several channels who do not want connections and schedules mixed together. Each brand keeps its own connected social accounts, its own scheduled posts, and its own Autopilot pool, fully separate from the others.
- •Brands are a Studio Elite feature. Free and Pro have a single brand, so the switcher does not appear on those plans.
Switching Brands
Use the Posting as control at the top of the Publish tab, and on the Autopilot panel, to switch the active brand. When you switch, the Studio re-checks that brand's connections and shows its accounts, so the platform cards reflect the brand you are posting as. Connecting, publishing and scheduling all apply to whichever brand is active, so glance at the control before you post.
- •The Posting as control shows how many brands you are using out of your allowance, so you always know which identity is live.
Separate Connections per Brand
Because each brand holds its own connections, you can hold a different YouTube channel, a different TikTok account and so on for each brand at the same time, with no disconnecting and reconnecting to swap between them. Adding a brand gives you a fresh, empty set of connections to fill in. This is the clean way to keep two or three channels running side by side.
- •Set up each brand's connections once. After that, switching between fully separate channels is a single click.
A Workflow for Several Channels
The routine that scales: give each brand its own base saved configurations and its own visual identity, connect its accounts once, and set up its Autopilot schedule. Then your weekly work is batching clips and dropping each into the right brand pool. Keeping the identities genuinely separate, rather than posting the same clip everywhere, is usually what makes several channels each find their own audience.
- •Keep each brand's visual identity distinct. Three channels posting identical clips compete with each other instead of growing separately.
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